 Mother Dairy, one of India’s largest milk processors, plans to roll out a chain of retail stores to market its products all across India. The company plans to launch 350 exclusive stores, to be known as Gaurav Stores, in New Delhi and 200 retail outlets in Mumbai in its first phase. It will expand into other major metros later. The company already owns a network of booths in New Delhi which it uses to market its dairy products. The retail store concept has been introduced to help Mother Dairy develop better brand and street visibility, to consolidate its position amidst the growing competition in the field. The entire retail expansion exercise would be conducted through a franchisee model. Sanjay Sinha, Head (Milk and Dairy Products Business) of Mother Dairy Fruit and Vegetable Ltd said that the first phase would be implemented by the end of the year, and the later phases would be decided upon after completion of the first phase. Mother Dairy products will continue to be available at other existing multi-brand stores and outlets, but the Gaurav Stores will exclusively stock Mother Dairy products. |
