Woodland is a premium adventure-wear brand, offering a diverse range of footwear accessories and apparels for men, women and children. Woodland specialises in single brand retailing. The brand enjoys retail presence across the country.
According to Harkirat Singh, managing director of Woodland, "We are delighted to launch our loyalty program. This will help us to provide our customers additional benefits with every purchase. Our endeavour has always been to create custom incentive programs that motivate existing and new customers, generate loyalty and customer satisfaction. The online integration of our loyalty program would help us reach a wider audience.”
The scheme
In order to avail the offers of Woodland, the only thing the customer has to do is register for the program. Points will automatically be calculated on every subsequent purchase. The points gained through purchasing will be calculated on the customer’s current tier. A customer’s tier gets updated depending on his/her lifetime purchase. Once the customer crosses the first tier, money can be redeemed. The value of each point collected is Re. 1.
Junaid Reza, a regular Woodland user, said, “It is exciting to hear about the new program offered by Woodland and I will surely try to avail the opportunity.”
Apart from the monetary benefits from the points gained in the process, these points can also be converted to a gift voucher with a unique code and sent on the customer’s mobile number. The members of this club are eligible for first hand information on all stock launches and special previews on sales and discounts. They can also claim special rewards on birthdays/anniversaries and other occasions.
Sambuddha Sengupta |
Woodland has launched the Woodland Off-roaders’ Club for its customers, a step to ensure customer loyalty. It is a place where customers can earn reward points and benefit each time they make a purchase online or from any Woodland store. The biggest advantage of this scheme is that it does not require cards or codes because the data is directly synced into the phone.
