The company has managed to maintain its position in the garment industry due to its high quality products and excellent services  In the year 1989,Daisy (ESTD 1989) Apparel was incepted. With two decades of experience in the apparel industry, the company has managed to get recognition and become a leading manufacturer and exporter of woven and knitted garments. The company is involved in manufacturing, exporting and supplying knitted, woven and eco-friendly garments for consumers belonging to different age groups. With its efficient team members, the company has become a specialist in sportswear, swimwear, shorts, shirts, denim wear and pants, both formal and casual. It has an experienced in-house design team that creates unique collections suitable for every season. The company has the capacity to manufacture and export around two million knitwear and one million woven garments every month. Therefore, owing to high production, the company caters to consumer demand and ensures timely delivery. With its supreme quality products, it has not only carved a niche in the domestic market but also in the global market.
Team
The company owes credit to its team that has helped it to establish its foothold in the garment industry. The team includes designers who create designs for different seasons, analysts who check the quality of products and packaging experts, among others.
Location
Daisy Apparel is located in Tirupur, Tamil Nadu.
Quality assurance
Quality is a vital aspect that the company continuously strives to maintain. The company has a quality control unit that is well-equipped with latest testing tools. A quality check is conducted by the unit for all products to ensure that the finished garments are of superior quality.
The quality control unit also follows certain quality objectives in order to cater to customer requirements. Some of the quality objectives include:
· Bringing about further development in the production of finished garments
· Maintaining quality standard of the products
· Ensuring minimum wastage of materials
The team checks the finished products on the basis of certain parameters. Some of the parameters include strength of the fabric, colour fastness and shrinkage.
Product portfolio
Ø Men’s T-shirts
· Knitted T-shirts
· Designer T-shirts
· V-neck T-shirts
· Round neck T-shirts
· Full knitted T-shirts
Ø Men’s jackets
· Hooded jackets
· Sleeveless jackets
· Designer jackets
Ø Men’s pullovers
Ø Ladies T-shirts
· Sleeveless T-shirts
· Designer T-shirts
· Knitted T-shirts
Ø Ladies tops and skirts
Ø Ladies coats
· Fur coats
· Designer coats
Ø Ladies gowns
Ø Kids T-shirts
· Knitted T-shirts
· Printed T-shirts
· Tattooed knitted T-shirts
Strengths
The company has managed to maintain its position in the garment industry due to some distinguishing factors. The company not only manufactures high-quality products but also provides excellent customer care services. Customers can make payments via easy modes such as demand draft or cash.
Warehousing and packaging
The company has a spacious warehouse to store huge quantity of finished goods. The warehouse is well divided into various sections in order to ensure easy accommodation of goods. It is also free from termites and safety arrangements are available in order to protect the finished products from being destroyed.
Shareholding structure
Daisy (ESTD 1989) Apparel is a proprietorship firm.
Promoter
G Pal is the CEO of the company.
Turnover
The annual turnover of Daisy (ESTD 1989) Apparel is approximately Rs 12 crore.
Profitability
Not disclosed |
