Thursday, December 29, 2011: 08:27:05 PM

Retail Company Review

Koutons India Retail soaring high with fashion apparel

Apparel manufacturing and retail giant has carved a niche in the market, thanks to its massive retail presence and commitment to quality

Koutons India Retail is one of the largest readymade and fashion apparel brands in India that has massive retail presence with more than 1400 outlets across the country. The brand offers the ultimate range for corporate, formal and casual dressings and has been priced competitively enough to make it one of the most powerful players in the segment.

 
Starting off in 1991 as Charlie Creations, Koutons grew from strength to strength in the last two decades and spread its retail presence across the country. With its USP as “Value for Money and High on Fashion”, the company caters to consumers of every age group. Brands coming out from the group in various segments have also carved their own niche in the market.
 
Brands such as Les Femme have gained tremendous popularity among the young middle and upper middle class women across the country. The brand offers the latest designs that are in line with the international fashion trends. The men’s category is also highly popular among the working and younger men alike. The clothes are comfortable and the collection and range is wide enough for the consumer to purchase a year’s (summer and winter) clothing from the store. The children’s range has also gained popularity and the rapidly growing size of the children’s wear market helps the brand leverage its brand position in the market.
 
The massive retail presence of the company is also one of its biggest USPs. The company has stores in several important commercial locations in India and therefore is a convenient and affordable choice for the urban and semi urban fashion conscious consumer.
 
Shares of the company are also known to perform well. Reports suggest that the company is presently eyeing the market in the Middle East and is planning to open around 30 stores.
 
Location
 
The head office of Kouton Retail India is located in Gurgaon, Haryana.
 
Line of business
 
  • Retailer
  • Manufacturer
 
Brands
 
Brands that come under the Koutons name include:
 
  • Koutons Menswear
  • Charlie Outlaw
  • Les Femme
  • Koutons Junior
 
Strengths
 
  • Fashion and quality at affordable prices
  • Respect for customers’ views
  • Use its vast experience and insights for improved products.
  • Staying abreast with international developments
  • Achieve volume and sale to be globally competitive
  • Growth through leadership
 
Recent Awards
 
Recent awards received by Koutons include the following:
 
  • Award of "Emerging Corporate" at the Corp Excel Award 2008 for National MSME Excellence.
  • Received the "Best Clothing Company of the Year" of CMAI’s Apex Awards
  • Chairman DPS Kohli was awarded for "Retail Excellence" award by Asia Retail Congress
         
Shareholding pattern
 
Koutons is a listed company that is listed on both the bourses – Bombay Stock Exchange (BSE) and National Stock Exchange (NSE).
 
Management
 
  • DPS Kohli is the chairman of the company
  • BS Sawhney is the managing director of Koutons Retail India Ltd
 
Turnover
 
The annual turnover of the company in 2009-10 stood at Rs 12066.725 million.
 
Profitability
 
Profitability of the firm in 2009-10 stood at Rs 817.997 million.
 

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