Thursday, January 05, 2012: 11:11:44 PM

Retail Company Review

Witco - leader in multi-brand travel goods retailing

Witco is a well-known multi-brand retail store specialising in travel goods and accessories

Established in the year 1951, Witco is a well-known name in the field of multi-brand retailing. The company was established with the purpose of concentrating on wholesale and retail sales of travel goods and accessories. Earlier, the company was the manufacturer of hand-crafted luggage, but then gradually transformed into a trusted retailer of repute.

 
Witco has over the years transformed into a retail chain and has nine outlets spread across India including cities like Chennai and Bengaluru. Being a multi-brand retail chain, Witco houses products from various brands which include premium luggage, apparel and accessories. Witco defines the style of what travellers across the world carry and wear.  
 
Witco offers plenty of advantages to its customers. It provides unmatched luxurious shopping for people on the move, including customer-friendly deals and offers. Customers can shop at any Witco Store and expect their purchases to land up at their doorstep, office or hotel within city limits. It also has a 10-hour service centre which promises to take care of the luggage, in the unlikely event of the product needing any repair.  The company also offers customers the freedom to change their mind on purchases within 7 days. Charts with dimensions of luggage as required by popular airlines around the world are displayed for the customers' benefit.
 
Location
 
The company is headquartered in Chennai.
 
Line of Business
 
The company deals in wholesale and retailing of travel goods and accessories.
 
Product Portfolio
         
Witco’s premium portfolio includes men's apparel, travel bags, backpacks, laptop bags, luggage, executive bags, school bags, hand bags and accessories.
 
Brands
         
Internationally acclaimed brands like Samsonite, Kipling, VIP, Giordano, Rimowa, Jansport, Delsey, American Tourister, Fiorelli, Jang, Blue & Blues, Wills Lifestyle, Arrow, Indian Terrain, Louis Phillipe, Basics and Switcher are all offered by Witco.
 
Vision
 
Witco plans to be India's leading retailer when it comes to shopping for travel necessities. It aims to redefine the style of travelling, by recommending and offering products that are truly best in their class from the daily commuter to the international traveller.
 
Customer Service
 
Witco offers:
         
·   Unmatched luxurious shopping experience for people on the move
·   Customer-friendly deals and offers
·   10-hour service centre
·   Cooling period of 7 days for customer exchanges
·   Charts providing international airline luggage dimension rules
·   Free customisation of apparel
·   Next day door delivery
·   Well informed, polite and non intrusive retail staff
 
Milestones
         
As a retailer and wholesaler, Witco has achieved a lot of milestones. This includes:
 
·   Numero uno in Chennai in the premium travel luggage category with 60% market share
·   Number 1 retailer of Samsonite brand in India
·   Number 1 retailer for VIP luggage in South India
·   Outdoor campaign for luggage helped the company win Silver in the Advertising Club Chennai Awards in the year 2003
 
Number of employees
 
Witco employs a team of more than 100 service focussed professionals who strive to constantly create higher levels in customer satisfaction.
 
Management
 
V P Harris is the managing director of the company.
 
Annual turnover
 
Not disclosed
 
Profitability
 
Not disclosed

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