Saturday, August 13, 2011: 08:04:16 PM

Retail News

Madame launches store in Pune, outlet count surges to 82

With the Pune store, Madame’s total number of retail outlets across India reaches 82; stores also launched in Jabalpur and Bhatinda

Madame, the leading brand in women western wear, has recently launched an 800-square feet store at the premium Market City Phoenix Mall in Pune.

According to a recently-issued company press release, the particular store has an international ambience offering shoppers with a complete fashion wardrobe. The store’s display contains the latest ‘summer and autumn collections’ bearing all the hallmarks of Madame’s flattering designs, superior fit and quality.
“This is Madame’s 82nd store and with this launch the company now enjoys a presence in more than 55 cities and over 11 states across the country,” informs Akhil Duggar, creative director of Madame.
On the company’s choice to launch the store in Pune, Mr Duggar says, “Pune is a paradise with lakhs of people flocking this mega city. We are very happy to launch our fourth store in Maharashtra, with the other three stores present in Mumbai at Lokhandhwala Andheri, Hi Street Phoenix Lower Parel and Growel Mall Kandivili.” 
On the Pune store
To shoppers’ delight, the store has an exclusive corner for denims and capris, reveals the company release. To cater to the need for formal wear, the store would offer a range of collared shirts, cotton day dresses and formal ensembles. In addition, pleated and flared skirts are sure to add zing to the wardrobe from Madame.
“I love buying clothes from Madame as they offer you with latest fashion trends on one hand and comfort on the other. Madame’s collection of the teen range of razor backs, tank tops and noodle-strapped camisoles are a delight to wear,” says Ankita Bhatia, a first-year college student in Mumbai.
In tune with Madame’s focus to ensure comfort and style for its customers, every item in the store is made from sheer soft fabric. “It has been our endeavour to enhance customer experience at our stores with the superior merchandise, service and the overall international shopping ambience that Madame has on offer,” added Mr Duggar.
Along with the Pune store, Madame has also launched two more stores in Jabalpur and Bhatinda.

Jeeta Bandopadhyay

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