After the successful launch of the brand in India, Lavie opened its first flagship store at the Infinity Mall II in Malad recently. Spread over 425 sq feet, the store houses a wide variety of handbags meant for every occasion and mood. Attractive and unique, the display of handbags set inside a dark grey box with contrasting gold border is eye-catching to say the least.
A new retail experience
The store delivers a captivating experience for customers by appealing to the modern woman’s aesthetic sensibility with its classy, swanky yet approachable and rooted interiors. At centre-stage are mannequins displayed on a tall ramp, showcasing the world of “Lavie – Me, Myself and I”. The tall mirror-clad storage units not just accentuate the height of the store but also help women to peek, pose and preen with the bags they decide to pick.
With warm, wooden flooring and the brand ambassador’s (Kareena Kapoor) pictures smiling confident and stylish from the walls, the Lavie store is a welcome experience for the discerning, fashion conscious women. Internet marketing professional Swatilekha Paul explains, “Handbags have emerged as an essential fashion accessory for the working woman today. We cannot imagine leaving the house without the perfect handbag.”
“We are delighted to open our first exclusive franchise store at Infinity Mall II, Malad, Mumbai. After the tremendous response we received for our collections, Lavie is proud to make its presence within the city at Infinity Mall II. The collection offers stylish and accessible handbags for today’s jet-setting women. With the launch of this store we hope to cater to our customers with the best quality handbags boasting international designs,” says Sandeep Goenka, business head of Lavie.
More Lavie exclusive stores will soon open their doors in Delhi, Gurgaon, Pune, Bengaluru and Ahmedabad, to be followed by other cities.