• Posted On Wednesday, April 01, 2009

    With the economy performing below normal, many retailers who preferred having a physical presence are looking to go online at minimal costs and keep the cash registers ringing. Compared to a traditional brick and mortar storefront, an e-commerce store is a relatively small, convenient and low-cost startup. The only costs involved in the e-commerce platform include the monthly hosting and ISP bills....

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  • Posted On Wednesday, April 01, 2009

    Mr Ajit Joshi, CEO and MD, Infiniti Retail Ltd & Mr B.S .Nagesh, Customer Care Associate & MD, Shopper's Stop Limited share their views on 'The ET - Retail page'....

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  • Posted On Wednesday, April 01, 2009

    This case study presents the solution implemented by a technology and digital lifestyle e-tailer to gain credibility for its online operations.The need/challengeIn 2006, when CafeGadgets.in was launched, most brands were reluctant to distribute their products through its website. The reason cited was the cynicism that the brands had cultivated towards domestic online portals. Marketers were collab....

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  • Posted On Wednesday, April 01, 2009

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